Subjects

Branding

Identity as something members read off the server itself — colours, roles, naming and voice — rather than something announced.

2 pieces

Community6 Sept 20266 min

Discord server brand voice: the words inside the container

A house colour and one welcome card are only the container. Discord brand voice is the words inside it, and uniform voice is how servers get it wrong.

Community31 Aug 20265 min

Naming a Discord server: what the name has to do

A server name is read in three places doing three different jobs, and the name that works in a listing is usually not the one that works in a sidebar.